About Me

Hi, I’m Anna — an ambitious UX designer with a passion for crafting digital experiences that feel intuitive, intentional, and beautifully balanced.

My path into design is grounded in hands-on entrepreneurial experience. As the Founder and CEO of LOV Flowers, a UK-based e-commerce brand, I led every aspect of the business, from shaping the brand’s visual identity and designing seamless customer journeys, to developing the digital platform and overseeing daily operations. This experience taught me how thoughtful design can drive both emotional connection and commercial success.

Before founding my company, I worked as a florist and an international model — roles that deepened my understanding of visual storytelling, aesthetics, and cross-cultural communication.

Today, I bring that same sensitivity to digital design, blending a sharp eye for detail with an empathetic, user-first mindset. I’m currently studying UX Design at EC Utbildning in Malmö and constantly exploring how design can simplify, inspire, and support everyday life.

Want to know more? You’re welcome to check out my CV or scroll down to see who I am beyond the screen.