I’m Anna – a UX designer creating clean, intuitive experiences with thoughtful structure
Doro AB
Malmö, Sweden
LÖV Flowers
London, United Kingdom
UX & Interface Design
User Research & Testing
Conversion Optimisation (CRO)
SEO & Analytics
E-commerce Strategy
Brand & Visual Systems
EC Utbildning, Malmö
Spyken, Lund
LÖV Flowers, United Kingdom
UX & Interface Design
User Research & Testing
Conversion Optimisation (CRO)
SEO & Analytics
E-commerce Strategy
Brand & Visual Systems
EC Utbildning, Malmö
Spyken, Lund

01
Founded a UK-based online flower delivery company and designed its full e-commerce website and brand identity.

01
Founded a UK-based online flower delivery company and designed its full e-commerce website and brand identity.
02
Improved the booking experience for a service platform by redesigning the flow and validating improvements through A/B testing.


02
Improved the booking experience for a service platform by redesigning the flow and validating improvements through A/B testing.

03
Created the concept, flow, and visual identity for a customizable mental health app powered by AI.

03
Created the concept, flow, and visual identity for a customizable mental health app powered by AI.
04
Coming soon…


04
Coming soon…